Skip to main content

Brand kit

Downloads, colors, typography, and usage guidelines for the Developer Experience portal and Intersect communications.

Developer Experience illustration

Logo and downloads

The Developer Experience portal uses the Intersect logo in the navbar and favicon. Download the assets you need for presentations, documentation, or partner materials.

DevEx navbar icon (PNG)
DevEx navbar icon (PNG)Download

Color palette

These colors come from the Intersect brand book. Genie Blue, Midnight, and Moon should dominate; accent colors highlight details.

Genie Blue#2353FFRGB 35, 83, 255Primary brand color
Midnight#1D1D1BRGB 29, 29, 27Headings and strong text
Moon#F5F3EBRGB 245, 243, 235Warm backgrounds
Vanilla Sunset#FEC104RGB 254, 193, 4Accent highlights
Blazing Amber#FF4B11RGB 255, 75, 17Energetic accents
Raspberry Blush#F8908FRGB 248, 144, 143Soft emphasis
Caramel Delight#FCE4C6RGB 252, 228, 198Warm neutral fills
Winter Steel#B3C4D4RGB 179, 196, 212Secondary neutral

Typography

Poppins is the primary typeface for Intersect communications. It is available on Google Fonts and Adobe Fonts.

Aa

PoppinsHeadlines: bold, sentence case, leading 1.15Body: medium, regular, or light depending on readabilityFallback: Helvetica or Arial

Do's and don'ts

Do

  • Use Genie Blue as the dominant brand color.
  • Use Poppins for headings and body copy.
  • Maintain clear space around the logo.
  • Apply solid fills only — no gradients or blend modes.
  • Use sentence case for headings and labels.

Don't

  • Do not stretch, rotate, or distort the logo.
  • Do not add new colors outside the defined palettes.
  • Do not use gradients or transparency effects.
  • Do not use exclusionary or culturally appropriated language.
  • Do not capitalize words that are not proper nouns.